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Now He Tells Us
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Now He
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Tells Us
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So we
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were reading the Washington Post on Wednesday--online, of course--when
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we came across a report of a speech by Bill Gates at Cambridge University.
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We're always interested in what Bill Gates has to say because--well, obviously.
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You would be too, would you not? Anyway, this speech was especially interesting
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to us. According to the Post :
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The computer genius
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sketched out his rosy vision of a future world of technology-loving households
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[... yeah, yeah ...] and schools in which computers enhance the learning
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process [... sure, buddy ...]. ... But he conceded that sometimes the
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old ways are still the best. He prefers magazines the way they come in the
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mail , he confessed, and he cannot read anything longer on his computer
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screen than a three-page memo.
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Whoa. These words came as
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quite a shock to those of us who have spent the past year and a half trying to
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develop, on behalf of the Microsoft Corp., a magazine whose distinguishing
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characteristic is that it does not come in the mail. Although we
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disagree with Mr. Gates about the best way to read magazines, we do agree that
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sometimes the old way is still the best. For example, we generally prefer
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typewriters to Microsoft Word, and we find that our sturdy abacus crashes less
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often than Excel.
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Lesser
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online magazines might find it discouraging to learn that their own proprietor
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prefers magazines that come in the mail. And there were tears, of course, even
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at Slate--mainly from the software developers, a notoriously sensitive lot. But
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ultimately we at Slate invoked the true Microsoft spirit and took this as a
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challenge. A two-pronged challenge, actually. The first challenge was how to
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prevent Bill Gates from finding out that his company publishes an online
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magazine. The second challenge was to misrepresent (or "spin," to use the
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vernacular) his remarks to the general public.
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The second part is easy. The Washington
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Post ,
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as is so often the case with the media, misquoted Mr. Gates' speech. What he
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actually said was that he prefers magazines that come in e-mail , and he
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reads them on his specially designed computer screen that can display a
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three-page memo. He was referring, of course, to Slate's free weekly e-mail
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delivery. (Click here to subscribe.)
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Part 1 is tougher. Although
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Slate is a tiny division of a large company, it is frequently mentioned in the
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press, and its Microsoft connection is often noted. But we have assigned a
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junior staff member to lurk near the Gates family mailbox and, when no one is
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looking, to go through the contents and Magic Marker out all references to the
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fact that Slate is owned by Microsoft.
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That'll
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teach him to get his magazines by mail.
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Fourplay
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If you've installed Internet
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Explorer 4.0, the new version of Microsoft's browser, you might like to take a
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peek at our new Table of Contents, designed especially to take advantage of the
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advances in Internet Explorer 4.0. Among other features, it allows even the
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smallest standard computer screen to display the entire contents of an issue of
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Slate without scrolling. Make sure that you're running Internet Explorer 4.0,
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then click here to take a
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look. This is still a "beta," meaning that we're still tinkering with it, but
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we think it's pretty close. If you run into any problems, e-mail [email protected].
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And if
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you haven't yet installed Internet Explorer 4.0, you can get a free download by
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clicking here. Be
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forewarned that the download takes quite a while via modem. You can also order
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a CD. Or you can while away the time reading magazines on paper.
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--Michael Kinsley
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